G.I. Joe: Retaliation looks to be having a strong opening weekend at the box office. According to Deadline.com, early data shows the movie pulled in $10.5 million on Thursday (including $2.5m from some Wednesday midnight screenings) and around $15 million on Friday. If they can keep up that pace, it will do around $45-50 million for the four-and-a-half day Easter weekend. Audiences gave it an A- CinemaScore, better than the first installment’s (B+).
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